Kevin Lee, Didit
Are you Geeky? SEO isn’t really very geeky, but a bit of understanding of HTML is helpful.
Who is your target audience?
Your target audience for your site and your SEM efforts may extend beyond the obvious:
- donors
- volunteers
- the press and analysts
- foundations
- government orgs
- non-profit rating orgs
- employees
- potential employees
*Consider the needs and behaviors of all important constituents.