Archive for April, 2008

Kenneth Cole Awearness blog features global changemakers

Lucky me, I got to be one of them!

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The folks at Kenneth Cole Awearness approached me several months ago, after viewing some of my Cambodian photography on Flickr. The photograph they chose to feature is one that means a great deal to me. It was taken during one of my first field visits to speak with women participating in our micro finance program and this woman’s particular story (and the image that was burned into my memory) kept me awake at night. Like so many other Cambodian women (and women globally), this grandmother has lost her daughter to HIV/AIDS and is now primary caregiver for several grandchildren. She is overburdened physically and financially and is trying to keep hope alive where there is virtually none. The work that Pact’s WORTH program was doing in Cambodia offered this woman possibility – a chance to lift herself out of poverty. I’d love to go back and find her to see if our work had an impact. I’m praying it did.

The Awearness blog is a great place to get inspiration on a daily basis. View my full Awearness blog posting here, and thanks again to Kenneth Cole!

Girls with Macs conference wrap-up: what have the past few weeks taught?

After attending all of these big tech conferences lately – SXSW, NTC, and Women Who Tech – the trend I’ve taken closest to heart has nothing to do with technology at all. It actually involves doing the opposite of what this fast-paced industry has been pushing for years: slowing down.

OK, we’ve all equally enjoyed puttering around on Facebook, uploading images to Flickr and seeing how many comments we’d get, putting together photo books on Blurb, and building our own social networks in Ning, but now the initial “woah” has worn off (or there’s just too much damn stuff to keep track of) and it’s a good reminder to return to the business practices communications folks have been practicing for years: planning, frameworks, and process.

Web 2.0 applications don’t happen in a vacuum. They’re fun, definitely addictive, and continuously challenge us to look at what we do in new ways, but there is one thing they also consume of us – our time. We all know in the back of our heads that using these pieces of technology *should* have a purpose. Granted, I’m sure we’ve all thrown together a blog because the boss said so, or set up a Facebook presence because the folks at *that* campaign did it. The point is, getting the basics together upfront will pay off dearly in spades later on.

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