Implementing Sustainable Content Management Systems
Norman Reiss: nreiss [at]nonprofitbridge.com, Jeff Herron (Beaconfire), Andrew Cohen (Forum One Communications), Nathan Gasser (Rock River Star)
The success of content management isn’t based on what product you use, but how you implement it.
What is CMS?
Something you use to update a website. Useful because it aloows you to give non technical people the ability to more easily update content. It should be decentralized.
Does my organization need a CMS?
Not always, but when you have a lot of content and have a desire to spread responsibility, it makes sense.
What product features does a CMS provide? What features does it not include?
Good to know beforehand what you plan to do with it beforehand.
- Hosted, ASP model, lease
- Installed, commercial product (buy)
- Installed, open source (buy) – open source are particularly strong in CMS. This does not mean free. You’ll have to pay for customization and support. Implementation partners are just as important as software choice.