Archive for March 20th, 2008

08NTC: Day 2, From Techie to Leader

Linda Widdop (Director of Tech Services) and Dean Graham (Manager of application services)
NPower Pennsylvania

Strategy, Vision, Communications, Role Model and Team Building for non profit IT staff

Top three takeaways

  • IT Leadership isn’t all about technology
  • 5 key areas of leadership to focus on
  • Tips for developing skills in each of the key areas

“True measure of leadership is influence - nothing more, nothing less. ” - Maxwell

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08NTC: Day 2, Intro to Google AdWords

Frederick Vallaeys, Google

  • Many ways to search: Banner ads, search marketing
  • Search Marketing reaches users at the exact right time. Best use of your time to achieve your goals.
  • Efficient in terms of cost.
    • Direct mail - $70
    • $8.5 for a direct search
    • 10x less expensive than most other mediums
  • Measurable
  • Concept is getting in front of the right customer, at the right time, with the right message
    1. Decision and purchase cycle
    2. “Sponsor a child in India” is likely to reach someone on the verge of spending money
    3. Retention is key “annual giving”

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08NTC: Day 2, Successful Web Analytics

Robin Steiff, LunaMetrics
www.lunametrics.com

Google Analytics, Know your website, one hour a day

The Web Analytics Challenge
Data: Yes
Actionable Insights: Not so much
It’s only when you add context that this information has value. Need actionable insight and action to take.

Google is free, but time is money.

How does Google Analytics help?
Not always the right app for everyone, but great for many things. Does a lot that other packages don’t:

1.Data democracy. Dashboard with one glance gives you time-on-sight, number of pages people have visited. Goals overview. With one glance, we can see what’s going on. Not everyone has access to this information, but everyone can understand it. Democratizes data

  • Can setup email for your dashboard
  • Specific, granular, customized
  • Empower Understanding Action
  • Red is bad, Green is good.
  • Can look at period over period
  • Can set up funnels - a defined path through the website. Most powerful report. Funnel could be a signup for an email registration or a shopping cart. Can see if people continue the whole way. Can see where you’re losing your members.

2. Data discovery. All about people understanding the story.

  • See where your users are coming from
  • One click gets you to Content Overview - ease of deep diving. Can see top content.
  • Navigation summary. Homepage expample. Can see if most people enter from this page, and if they stay. At one glance we can see if we’re doing something right on the homepage. Then can dive deeper and know “why”.
  • Can see referrers
  • Can see keywords

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08NTC: Day 2, open plenary with David Pogue

Macro trends in technology: Three technologies to watch
David Pogue

Year of the cell phone

Leaving the cell network and going onto the network like landlines.

  • VOIP, carry your number. Every feature known to man.
  • Cell phone carriers haven’t taken on VOIP over cellphones
  • T-mobile, hot spot at home – any time you’re in a wireless hotspot, all your calls are free. $20 more a month. Little box is like a cell tower in your house. (makes it cheaper for them because they don’t have to put up new towers in your neighborhood)
  • Can hand off call from mobile to wireless network
  • T-mobile is the only company that doesn’t have a land-line business, which is why they are doing this
  • David Pogue just gave us his phone number.
  • Grand Central - too many phones. Awesome video that he posted on the NY Times site

  • Google Cellular – 411 costs $2. Use text messages. Send message to 46645. Type what you’re looking for: “Pharmacy Chicago” In 5 seconds they will send you back the complete name, address, phone. Weather. Driving directions, movie showtimes. Flight info. Currency conversions, Definitions. Instantaneous and uncluttered.Voice to Text - “to page this person, press #” That voice is on Ambien. The voices on voicemail recordings are slow. They make $100 million a year keeping people on the phone and paying for more minutes.
    • Spinvox and Callwave transcribe your messages so you can scan them, skip to the important ones, and not pay minutes!

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