In the quest to perfect our study abroad blog pilot - which seems to be going very well these days - I’ve been reaching out to several universities that are doing a fantastic job with their student blogging projects. Most all of these blogs would be classified as “admissions blogs” and give the reader an insider perspective about what it’s like to be a student on their university programs - whether it’s a student attending math classes on home campus, or spending a semester studying in Spain. The content is engaging, the design fantastic, and it’s clear that these universities have a strong handle on producing strong, reliable, and authentic content.

Giving up some of the university’s control of content and decentralizing it to students is an intimidating prospect for most organizations, yet the content created in these venues can be the most compelling for perspective students. As I’ve said before, it’s a fine line to walk between being too controlling and encouraging bloggers to user their own voice. Here are some of the tips in my running list of good techniques to employ when setting up a student blog: Continue reading ‘Reaching out: University lessons-learned from student blogging’